BOOKS - HISTORY - Creating the Nazi Marketplace. Commerce and Consumption in the Thir...
Creating the Nazi Marketplace. Commerce and Consumption in the Third Reich - S. Jonathan Wiesen 2011 PDF Cambridge University Press BOOKS HISTORY
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Creating the Nazi Marketplace. Commerce and Consumption in the Third Reich
Author: S. Jonathan Wiesen
Year: 2011
Number of pages: 291
Format: PDF
File size: 16.3 MB
Language: ENG

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament.

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