This book has selected many distinctive brand image design works from excellent designers all over the word. According to the contents, it has been categorized into five sections, including clothing store, shopping mall, grocery, stationery shop, sports shop and design store in which each of the projects is instructive and profound. Now, with the rapid development of the “cultural industry,” it’s been proved that the brand image design will continue to face challenges, and thus more innovation and solution are needed. Here, we believe that so many reference materials will inspire the designers greatly and be worthy of being collected.