Business in its usual sense has reached a dead end. The number of representatives of the old guard and the territories occupied by them is decreasing. Meanwhile, organizations that were once dismissed as unknown and unpredictable upstarts - or mavericks - are rapidly growing and changing the market. There is an explanation for this. In an age of hyper-competition and continuous renewal, the only way to stand out from the crowd is to represent something truly original. Whether you are a young professional at the beginning of your career, or a senior executive deciding on the growth of an organization, or an entrepreneur building your business from scratch - Mavericks in Action will help you set high and ambitious goals and take more decisive action to achieve them.