This extraordinary book was written 30 years ago and was a prophetic prediction of the modern situation when electronic media have a total impact on human society. The social changes that the introduction of new technologies led to, the "self-amputation" of human nature as a result of a person entering the world of the global information network, the "tragic search for self-identification" outside the framework of his own self, were all predicted. Perhaps it sounds almost like fiction - but there are practically no mistakes in the work "War and Peace in the Global Village." And if McLuhan and Fiore have managed to describe the world we now live in so accurately and in such detail, perhaps their other, even bolder hypotheses will come true?