"Sapientia: no power, little knowledge, a little wisdom and as much fragrant juiciness as possible" - this principle Roland Barth (1915-1980) carried through all the periods of his quarter-century "semiological adventure * - pre-structuralist (50s), structuralist (60s) and post-structuralist (70s) .The recognized head of the French "new criticism," which stirred up the entire Western humanitarian environment of the second half of the 20th century, Bart enjoys world fame.