The book outlines a new approach to the central problems of the methodology, methodology and technique of sociological research. The "method of sociology" is presented in action, with specific examples: the connection between the conceptual apparatus of sociology and the social context of its functioning, the objectification of the subjective experience of a sociologist, statistical construction in sociology, the scientific and political essence of public opinion polls is studied. For teachers of sociology, philosophy, psychology, as well as for students and graduate students specializing in the field of social sciences.