This Express Course is a condensed summary of the 12th edition of the main work of F. Kotler and K. L. Keller, Marketing Management. The book retains the completeness and content of the narrative, contains all the main cases, models and projects. The new, 3rd edition is significantly changed and supplemented. A co-author has appeared - one of the world's leading branding specialists, new concepts have been added, many topics have been developed and reflect modern market realities, examples have been completely changed.