The future is a high-speed car without a driver. Do you want to be a driver? So you need to choose the direction of travel. Or do you want someone else to make decisions? Don't just be a passenger. Let people know what you need and where you want to go. Thirty seconds is your key. That is how long it takes to formulate your position. This book will teach you how to compose and use a message of 30 seconds in any situation, which is exactly what will help you get into the driver's seat.