An indispensable look at the next frontier of technological advancement and its impact on our world. Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do. In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. Coding and Programming: The AI Revolution: This new wave of advanced GenAI large language models isn't just capable of writing text – they can write computer code. Which makes sense when you think that computer code is just another type of language. This means GenAI can aid the work of coders, programmers, and developers, and speed up the software development process. ChatGPT can write code in a number of programming languages, including javascript, Python, and C++. It can also act like a coding tutor, explaining how code works, and debug code.