This book is about how the brain affects our lives. How is personality formed? Why did Disney take over Hollywood? What seems beautiful to us? Where do desires come from? Why ego? How to overcome laziness? Which side of the face to turn to the interlocutor? How to fall in love with yourself? How to recognize lies? How to avoid cheating? How to motivate yourself? How not to accumulate stress? How to defeat fears? How not to be afraid of the opinions of others? How to be happy? And what is the meaning of life? And this book is about the fact that even if you know the answers to these questions, you will not always be able to apply them in practice. This is how the brain works.