Working with partners and sponsors for events is a systematic process that hides many nuances and pitfalls. How to make a working quotation? How to negotiate with partners? What should be given to a partner so that he wants to return, and how to do it? What are the nuances in working with barter? The answers to these and many other questions are detailed in the book. For a broader and more complete coverage of working with partners for a long time, the book contains several interviews with organizers and experts in the field of partnerships and sponsorship.