With its fast-growing economy, affordable labor resources and large consumption market, India has tremendous potential for business development and partnerships. But success is ensured only by those who are ready to study and accept the identity of the Indian people. Evgeny Griva lived in the country for many years, working first as the general director of SIBUR's subsidiary in Mumbai, then deputy trade representative in the Republic of India. During this time, he honed the skill of cross-cultural management and, in collaboration with Pavel Seleznev, transferred his rich set of knowledge about Indian history, politics, economics, culture and sports in a small applied allowance for entrepreneurs, which can be read during the flight from Moscow to Deli. The main problems of doing business in this country lie in the field of psychology of human relations. HR management is the key moment of your success or failure in India. A reader planning to do business in this magical country will find answers to the most important questions in the book: what cultural, religious and mental features need to be taken into account in the local corporate environment, how to hire and motivate local residents, and most importantly - how to build effective processes in conditions when no one is in a hurry.