The manual is intended for students of economic faculties in courses devoted to entrepreneurship. Considered: the essence and main characteristics of entrepreneurial activity, the personality of the entrepreneur and entrepreneurial behavior, the similarities and differences between the entrepreneur and the manager at various stages of the development of the entrepreneurial project. The main stages of an entrepreneurial project from the search and assessment of a business idea to the analysis of the current market situation are outlined. The issues of planning the resource potential, income and expenses of the company, assessing the financial results of activities, assessing the possibility of attracting capital for business development are analyzed, among other things, using various financial models of an entrepreneurial project. It examines the relationship and logical sequence of sections of the business plan and the financial model of an entrepreneurial project. The manual examines the formats and directions for the development of digital entrepreneurship, platforms and services of the digital economy, as well as the activities of traditional companies in the context of digitalization.