Persuasion is a powerful force. Every day we are more and more dependent on the ability to convince others. Whatever task we have - to get consent, to get a decision, to change someone's attitude - success depends on the strength of our conviction. Self-esteem and assessment of the situation play a big role in this: awareness of the internal - about ourselves, and the external - about what is happening around us. According to James Borg, almost every one of us can develop persuasion skills. Invaluable in this will be his insightful, written with a good sense of humor book, replete with vivid examples and entertaining tests. Step by step, the author reveals the secrets of effective communication with the outside world, not only in business, but also in personal life.