The collective monograph, compiled by famous domestic and Italian scientists and practitioners of art, is devoted to the scientific foundations of experiments in painting, music, design, literature. Historical precedents of experimentation on the material of Russian and Italian futurism are analyzed. Modern methodological and methodological grounds for "designing" objects of the aesthetic sphere, ensuring the integrity of the perception of such objects, the "technology" of the artistic techniques used in this, as well as the problems of artistic innovation associated with aesthetic innovations, are considered