Breaking Advertising is an entertaining book that reflects the accumulated experience in the field of advertising. It was written by a patient author who managed to reveal the topic from different points of view and give practical advice to a professional who knows all the secrets of advertising cuisine firsthand. After interviewing creative masters from around the world, Jim writes his "source" for all those who are simply interested or professionally engaged in the advertising business. In his book you can find a lot of practical advice based on experience, deep penetration into the essence of the issue. The author is optimistic about covering various aspects of television advertising and is convinced of the happy future of advertising.