The study is devoted to understanding the phenomenon of Soviet fashion. Costume and fashion, inscribed in the discourse of Soviet everyday life, are considered as a sociocultural phenomenon associated with the lifestyle of society and its basic values. Analysis of fashion and consumption indicates a close relationship between politics, economics and culture in Soviet society and their influence on the culture of everyday life. The growth of consumer activity in Soviet society contributed to the increased attention of citizens and authorities to fashion. The monograph can be useful to historians, culturologists, light industry specialists, everyone who is interested in the problems of Russian history and culture of the Soviet era.