BOOKS - BUSINESS AND ECONOMICS - Principles and Practice of Marketing, Ninth Edition
Principles and Practice of Marketing, Ninth Edition - David Jobber and Fiona Ellis-Chadwick 2020 PDF McGraw-Hill Education BOOKS BUSINESS AND ECONOMICS
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Principles and Practice of Marketing, Ninth Edition
Author: David Jobber and Fiona Ellis-Chadwick
Year: 2020
Number of pages: 2164
Format: PDF
File size: 26,14 MB
Language: ENG

The ninth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge technological change.

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