Generative AI can transform your business by streamlining the process of creating text, images, and code. This book will show you how to get in on the action! Generative AI has created new opportunities for organizations of all sizes. You can easily use tools like ChatGPT, Bard, and Stable Diffusion to generate text and images for product catalogs, marketing campaigns, technical reporting, and other common tasks. Coding assistants like Copilot are accelerating productivity in software teams. In this insightful book, author Amit Bahree shares his experience leading Generative AI projects at Microsoft for nearly a decade, starting well before the current GPT revolution. Generative AI in Action shows you exactly how to add generative AI tools for text, images, and code, and more into your organization’s strategies and projects. The book begins with the fundamentals of generative AI models and architectures, and introduces practical use-cases to create efficient processes for marketing, software development, business report generation and other practical tasks. You’ll quickly master best practices for prompt engineering, model fine tuning and evaluation, and explore the emerging architecture patterns that support generative AI in your enterprise workflow. Along the way, you’ll explore important facts about AI safety and ethics, and look ahead to new trends such as explainable AI, transfer learning, and reinforcement learning. With a frank discussion of risks like hallucinations and jailbreaks, Generative AI in Action gives you the insight you need to incorporate these powerful technologies with confidence. For enterprise architects and senior developers interested in upgrading their architectures with generative AI.