The tutorial details the competencies of the producer of the audiovisual project, taking into account the current trends in the production of content on television, in cinema, online and in social media. The author reveals the essential features of the modern audiovisual industry, in which, against the background of the development of digital technologies, the importance of the profession of a journalist is growing, carrying out activities at the intersection of different areas of knowledge - from idea and content to producing and promoting a project. For students and teachers of faculties and departments of journalism, practical journalists, as well as a wide range of readers.