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BOOKS - Digital Marketing, 1st Edition
Digital Marketing, 1st Edition - Raj Sachdev 2024 PDF McGraw Hill BOOKS
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Digital Marketing, 1st Edition
Author: Raj Sachdev
Year: 2024
Number of pages: 478
Format: PDF
File size: 90,2 МБ
Language: ENG

Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.”

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