The authors of the study "Man + Machine" Paul Doherty and James Wilson devoted a new book to the third stage of the evolution of human interaction with "smart" technologies. Now the key role in the development of artificial intelligence is played by man. Machine learning does not occur as a result of analyzing an array of data, not from the bottom up, but from the top down: a person transfers his experience to the machine and teaches it specific actions. This stage brings to the fore human qualities and abilities - thinking, understanding, emotional response. This book contains the stories of scientists, entrepreneurs, leaders and organizations who introduce humanized technologies into the practice of everyday life and thereby partly change the course of progress and the world as a whole. Humanity has long dreamed that the path to success was also the path of good. The authors are looking for an answer to the question of what is needed for this. Published in Russian for the first time.