This book is for always busy managers who have to decide every day how to develop their business further. The ideas and tools of modern marketing can help them in this. But highlighting the most interesting thing in the sea of ​ ​ marketing literature is an extremely difficult task. Help in solving it is offered by one of the best marketing teachers in Russia - I.V. Lipsits. From the materials of the lectures he gives to MBA and Executive MBA students, he selected 70 marketing ideas that can be most useful for the heads of modern Russian companies. These ideas cover all the main aspects of marketing operations, and familiarity with them will help domestic managers develop effective competitive development strategies in an increasingly difficult situation in domestic markets for goods and services.