The theory of broken windows, which this book is dedicated to, was formulated by criminologists Wilson and Kelling back in 1982. Then the theory grew out of an article published in a journal and interpreted the term "broken windows" exclusively from the point of view of criminal law. However, it has become apparent over time that the term "broken windows" may have many more interpretations. This theory has become especially successful in business, because each company strives to develop its culture and maintain high service standards. Michael Levine in his book explores the theory of broken windows in business using the example of world-famous companies such as Google, Ikea, Coca-Cola and many others. It proves the relationship between the presence of "small cracks in the windows" and the global business-wide consequences that they entail.