Everyone strives to spend their time wisely. To notice a new product, to pay attention to it is, of course, a conscious act. Therefore, in order to sell the goods to the buyer in the future, you need to secure his consent to the purchase. This can be done by involving the client in a dialogue, that is, two-way communication. Instead of simply interrupting the broadcast of a television show to show its advertising or invading the buyer's life without warning with phone calls or letters, the marketer of the future will first try to get the buyer's consent to participate in the sale.