BOOKS - PR в сфере коммерции
US $6.62
611034
611034
PR в сфере коммерции
Author: Синяева И.М.
Year: 2019
Number of pages: 299
Format: PDF
File size: 88 Мб
Language: RU
Year: 2019
Number of pages: 299
Format: PDF
File size: 88 Мб
Language: RU
The textbook is the content of a detailed specialty course for the preparation of undergraduate students under the program "PR in Commerce," approved by the new standard of the third generation. The logical sequence presents concepts, methodological foundations and practical recommendations for creating effective communications in a commercial structure when interacting with target audiences of consumers, representatives of public services, financial and business community. The objectives, methods, forms and specific tools for planning and implementing the organization's relations with the media are considered.
