The book is devoted to the study of the specifics of the embodiment in Western culture, art, art history and aesthetics of the ideological contradictions of modern capitalism. The authors reveal the contradictory nature of the bourgeois cultural concept, which considers the 70s as a period of transition from counterculture to "new" conservatism, and show that the cultural and artistic process in the West is based on the interaction of historical, cultural and aesthetic factors with the dynamics of socio-political struggle, the course of which determines the steady expansion of the scale of the revolutionary democratic, anti-imperialist movement.