It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAI. neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAI combines learnings from advanced neuroscience with deep GenAI expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAI to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers. Understanding GenAI, and even more specifically the interplay between neuroscience and AI, will take you well into the new world which we are all inhabiting more and more every day. But this chapter, and this book, are much more than an elite lecture on Generative AI and neuroscience. The parallel purpose of this book, and each of its chapters, is to equip you with the knowledge and the tools that this revolutionary invention offers, that which you can use in your career and your life. Given the proliferation of GenAi, it is important to ask the question, “if everyone has GenAi, how does it create a differentiator? Does Generative AI rapidly become generic AI?” We posit that the intelligent blending of neuroscience and GenAi creates true marketplace differentiators, and this the natural evolution of GenAi to neuroAI. Welcome to the natural evolution of GenAI – neuroAI.