Generative AI can transform your business by streamlining the process of creating text, images, and code. This book will show you how to get in on the action! GenAI has created new opportunities for organizations of all sizes. You can easily use tools like ChatGPT, Bard, and Stable Diffusion to generate text and images for product catalogs, marketing campaigns, technical reporting, and other common tasks. Coding assistants like Copilot are accelerating productivity in software teams. In this insightful book, author Amit Bahree shares his experience leading Generative AI projects at Microsoft for nearly a decade, starting well before the current GPT revolution. The book teaches you how to create and use generative models for tasks and use cases. It focuses on this technology’s practical and hands-on aspects and how it works. It does not dive deep into the science, but it references the papers and scientific breakthroughs that have helped develop some of the technology—you can see these at the end of the book. This book is designed to provide a comprehensive understanding of generative AI and its potential within an enterprise context. It explores foundational models, large language models, and related algorithms and architectures, offering readers a thorough grasp of these advanced technologies. Practical insights and examples are provided to help develop and deploy generative AI models, ensuring that readers can apply these concepts in real-world scenarios. Advanced topics such as prompt engineering, retrieval-augmented generation, and model adaptation are discussed in detail, giving readers an in-depth understanding of these cutting-edge techniques. For enterprise architects and senior developers interested in upgrading their architectures with generative AI.