In the phrase "creative thinking" the main word is thinking. It is a creative act in itself. Everything new, interesting, complex is food for the mind, and the world around us supplies food in abundance. And you can recycle material into new ideas using techniques from this book, written by a famous Russian blogger (40,000 readers!) Dmitry Chernyshev, whose work - creative director in an advertising agency - has been associated with the daily generation of ideas for almost a decade and a half.