Modern Japanese mass culture, due to its uniqueness and identity, has gained great popularity in recent years and has a strong influence on young people around the world. The book presents a multifaceted picture of this culture: from comic books-manga and animation-anime to pop and rock music, their artistic features, history of formation and development are examined in detail. Much attention is paid to modern youth subcultures, their relationship with socio-cultural processes taking place in Japanese society and in the world.